What is a "not just for profit" company and why does it work better? A not just for profit company is a unique business model that allows for the achievement of two equally valuable goals without sacrificing one over the other. It is a perfect marriage of capitalism and philanthropy. Our primary mission at G&G is to further the acceptance and adoption of "green building practices" throughout the globe. This is the philanthropic mission of our company. The operating companies utilize the unique and beautiful advantage of America's great capitalistic system. The two independent companies provide services that fuel and fund the primary mission of our company with the sale of goods and services. This approach allows us to focus on the mission exclusively by letting the natural market momentum of sales to provide the needed funding for GREEN SPACE Project(TM). The requirement that each company be self sustaining ensures a healthy incentive to continually improve offerings and profitability.

The exciting by product of this drive for success that fuels the American system is that it simultaneously improves our ability to further the acceptance of "green building practices" which is after all our primary mission. The alternative method would be to attempt to accomplish our mission as a purely non profit organization whereby our energies would then be diluted with increased regulation and the need for fund raising to achieve our mission.